Founded in 1999, our company produces high quality accessories for women, with a feminine touch.
Although we started with handbags, our work ranges from personal accessories to decorative soft furnishing .Because we are creative and spontaneous, we constantly strive to introduce new lines. We love to experiment with different types of fabric, particularly those that are hand woven, to produce lines that are both practical and attractive. We are very proud of our fine needlework and quality crafts, which are made with flair and passion.

We use Egyptian materials for our accessories, which we source from the Bedouin souqs (markets)of Al Arish and the ancient textile villages of Upper Egypt. We also revive some of the traditional stiches that those places are famous for .Materials range from soft, smooth, traditional sanitised cotton (shahee) to sturdier, more texturized chenille. Our workshop , situated in boulaq, has a staff of 15 women. The friendly , cheerful environment enables us to enjoy what we do – creating every item with care and devotion.